For Immediate Release
October 19, 2016
Wafra Partners LLC* and its affiliates (“Wafra”) are pleased to announce the acquisition of Winning Streak Sports. Winning Streak Sports, LLC (the “Company” or “Winning Streak”) is the fifth platform investment by the most recent Wafra-managed fund. Winning Streak is a premier supplier of unique, innovative products to the higher-end licensed sports novelty marketplace with a focus on “heritage” and “nostalgia” oriented products.
The Company’s primary product line consists of high quality wool blend banners and pennants decorated with 100% direct embroidery and appliqué designs. Winning Streak leverages its broad portfolio of licensing agreements to create products that feature a variety of major professional sports leagues including the National Football League, Major League Baseball, National Hockey League, and National Basketball Association (and their teams), 100+ colleges and universities, professional golf properties, non-sports entities (U.S. military branches) and sports legends such as Babe Ruth and Vince Lombardi. Winning Streak also provides custom products for special corporate programs, such as Coca-Cola and FedEx.
Lauren Larson, who will continue in his role as the CEO of Winning Streak, said , “Winning Streak is uniquely positioned to capitalize on the ever-growing sports and celebrity fanaticism in North America. Continuing to leverage our robust portfolio of licensing agreements will allow us to enter new product lines, categories, and distribution channels. Given the opportunities that lie ahead, choosing a partner that understands our capabilities and will provide us with financial and strategic support to help us achieve our mutual goals was critical”.
Michael Goodman, Managing Director of Wafra added, “Wafra believes that Winning Streak is a desirable platform in this highly fragmented sector. Lauren Larson and his management team have built a reputation for product excellence and innovation, and we look forward to supporting their growth initiatives and momentum. We are actively seeking to deploy capital to fund both internal growth opportunities and follow-on acquisitions in order to become a preeminent provider of high end licensed, and unlicensed, sports and entertainment merchandise in the U.S.”
Duff & Phelps served as investment banking advisor to Winning Streak.
About Winning Streak
Winning Streak is a premier supplier of unique, innovative products to the higher-end licensed sports novelty marketplace with a focus on “heritage” and “nostalgia” oriented products. The Company’s products are recognized by licensors and customers as the gold standard for quality and authenticity, commanding a premium price in the marketplace. Winning Streak currently fulfills orders for over 1,100 retailers annually across the United States, Canada, Mexico, and the United Kingdom.
For additional information on Winning Streak, visit www.wssdecor.com.
About Wafra Partners LLC
* Wafra Partners LLC is a private equity firm focused on middle market companies based in North America that have enterprise values between $20 and $150 million. We are currently seeking acquisitions of companies in consumer products, outsourced business services, niche manufacturing, and consumer-driven services. Wafra Investment Advisory Group, Inc. serves as investment advisor to the investments referred to herein. Wafra Partners LLC seeks companies within the parameters and sectors set out above.
For additional information on Wafra Partners LLC, visit www.wafrapartners.com.