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The Wellness Network acquires Milner-Fenwick to become the largest provider of Health Education videos in the US

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April 28, 2017

Wafra Partners LLC* and its affiliates (“Wafra”) are pleased to announce the acquisition by Wafra’s portfolio company, Interactivation Health Networks, LLC, d/b/a The Wellness Network (“TWN”) of Milner-Fenwick, Inc.

The Wellness Network (TWN), the largest in-hospital education television network in the United States has announced the acquisition of Milner-Fenwick (MF) one of the largest and most respected publishers of patient education videos in the country. The combined entity counts more than 53% of U.S. hospitals in their customer base. Together, they will focus on delivery and continued expansion of their collective best-in-class video library to increase patient and family understanding and engagement. To increase effectiveness, videos can be integrated into clinical workflow and care plans and delivered anywhere, any time in hospitals, clinics, and on patient devices.

The breadth of peer-reviewed, quality content from MF, along with TWN’s integrated, multi-platform delivery capabilities positions The Wellness Network as an able and affordable partner in driving system-wide patient engagement and education.

“My family has spent over forty years pioneering and evolving the patient education video format to enhance and support today’s healthcare communication environment. As part of The Wellness Network, our tremendous library will be seen by more patients and their families and ultimately have greater impact on ROI for healthcare providers,” says Dave Milner, President of Milner Fenwick.

Currently, more than 80% of healthcare providers use at least three patient education solutions to deliver education on all desired topics. This can lead to confusion, inconsistent messaging and multiple delivery systems which can frustrate staff. As part of TWN’s continuing expansion, the acquisition of MF’s library of over 690 videos, most of which are available in English and Spanish, vastly broadens the scope of condition-specific educational content thereby providing a more complete solution for hospitals and healthcare facilities.

Our customer revenue cycles are shifting to value-based reimbursement, dependent on integrated care plans which encourage linkage between hospitals, physicians, and other caregivers. That, in turn, requires access to consistent, relatable patient education across the spectrum of care,” says Dave Ross, CEO of The Wellness Network. “The addition of Milner-Fenwick’s video library and media production expertise will enable us to be an even better partner in improving patient wellness and outcomes.”

About The Wellness Network

The Wellness Network is dedicated to delivering life-enhancing wellness information to motivate patients to act, aid hospitals in meeting accreditation, and improve the overall quality of healthcare. TWN’s award-winning library of over 2,800 clinically reviewed video and print resources is available via the most comprehensive health network in the US: 2,300 hospitals, 300,000 tablet and TV screens and online with a monthly engagement of 550,000 people. TWN actively collaborates with American Heart Association/ American Stroke Association, American Association of Diabetes Educators, American College of Physicians and the Joint Commission Resources to develop and deliver best-in-class educational patient and staff programming. In addition, TWN’s integrated hardware and software solutions support healthcare system’s patient engagement and compliance initiatives. More information about The Wellness Network can be found at www.thewellnessnetwork.net.

About Milner-Fenwick

For more than 40 years, Milner-Fenwick’s mission has been to inform and guide people toward better health through multi-media education. Milner-Fenwick offers one of the most extensive libraries of patient education videos, used by over 2000 hospitals and integrated into top hospital interactive patient care platform providers like GetWellNetwork and Telehealth Services. More information about Milner-Fenwick can be found at www.milner-fenwick.com

About Wafra Partners LLC

* Wafra Partners LLC is a private equity firm focused on middle market companies based in North America that have enterprise values between $20 and $150 million. We are currently seeking acquisitions of companies in consumer products, outsourced business services, niche manufacturing, and consumer-driven services. Wafra Investment Advisory Group, Inc. serves as investment advisor to the investments referred to herein. Wafra Partners LLC seeks companies within the parameters and sectors set out above.